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YourCity.Md Sets Up Geo-Targeted Network
ADOTAS – YourCity.MD LLC, a medical and information network with 450 sites across the U.S. is unveiling what it says is the first single-owned, geo-targeted ad network. The network will reach more than...
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Eventful Taps 1020 Placecast for Location-Based Advertising
ADOTAS – Local events site and social network Eventful.com is launching an ad partnership with interactive media company 1020 Placecast to power to reach out to the network’s 7 million users in the...
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Aura Group Personalizes Moviegoers’ Ad Experience
ADOTAS – New media advertising and consulting agency the Aura Group has launched an advanced version of its text-from-banner advertising technology, MovieConnect. Dubbed Movie Connect 2.0, it was...
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Tribal Fusion Vet To Helm 1020 Placecast
ADOTAS – Erstwhile Tribal Fusion VP Alistair Goodman has been named CEO of interactive media concern 1020 Placecast. “I think Tribal Fusion is a great company, but I had been there almost four years...
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Msnbc.com Launches Self-Service Display Ads
ADOTAS – Msnbc.com has introduced a new self-service online display ad solution that’s targeted at mom-and-pop shops and mid-sized businesses on the local level. Advertising technology shop AdReady...
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Study: Advertisers Baffled by Local Online Ad Practices
ADOTAS – National advertisers are interested in local online advertising, but are confused about the best tactics and traffic sources to use, and how to effectively measure the results and return on...
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Mashable Crunches TechCrunch in GeoEdge Ad Study
GeoEdge Ltd. today issued a new report on the advertising strategies deployed on websites for popular news blogs TechCrunch and Mashable to illustrate the power of the GeoEdge advertising visibility...
View ArticleMobile Growth Led by Incentivized Traffic in the Performance Channel
The state of the current economic climate has seen the way that customers shop significantly change. Savvy shoppers know discounts are available by purchasing online and the rise of sites offering...
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Industry Leaders Offer Predictions for 2013 (Part 5)
1 2 3 4 5 6 7 8 9 10 James Walker, CEO, Inadco “After years of spending a majority of their Display marketing budgets on generating demand, brand advertisers will start allocating an increasing...
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ADS-CON Recap: In the Age of Data Science, Is There a Place for Intuition?
The inaugural Advertising and Data Science Congress (ADS-CON), hosted last month by Media6Degrees (m6d) and NYU Stern Center for Business Analytics, brought forth a range of speakers from the industry...
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Study: Popularity of Geo-Precise Mobile Targeting More Than Doubles YoY
ADOTAS — Today, xAd, a leader in delivering targeted mobile ads based on accurate user location and search context, released its Q1 mobile trend report. Highlights include: The popularity of...
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Larissa’s Picks to Click: Local Ad Mythbusters, Twitter Geo-Targeting,...
ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Happy...
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Behavioral & Geolocation Targeting for Mobile Apps: Has The Future Arrived?
ADOTAS – You’ve heard me talk a lot about how mobile advertising will reshape the industry – and I do realize this vague statement may be influenced more in optimism rather than fact. While discussions...
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Leverage Geo-Targeting for Increased Engagement and Conversions
ADOTAS — Your location matters. Are you in the city or suburbs? San Francisco, Dallas, or Newton, Massachusetts? Near a physical store or one of your competitor’s stores? The best user experience and...
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AdStation Offers Free Online Ad Guide
ADOTAS – “Targeting Excellence: The Go-To Guide for Advertising” is now available free via email from AdStation by Adknowledge. The 20-page, illustrated guide covers the following topics: “Six Mistakes...
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Study: Mobile Ad Geo-Targeting and Geo-Conquesting On the Rise
ADOTAS — Mobile phones have quickly become the lifeline for many Americans, allowing people to stay in constant contact with family and business associates, and keep informed about the latest news and...
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Eventful Taps 1020 Placecast for Location-Based Advertising
ADOTAS – Local events site and social network Eventful.com is launching an ad partnership with interactive media company 1020 Placecast to power to reach out to the network’s 7 million users in the...
View ArticleClik here to view.
Aura Group Personalizes Moviegoers’ Ad Experience
ADOTAS – New media advertising and consulting agency the Aura Group has launched an advanced version of its text-from-banner advertising technology, MovieConnect. Dubbed Movie Connect 2.0, it was...
View ArticleClik here to view.
Tribal Fusion Vet To Helm 1020 Placecast
ADOTAS – Erstwhile Tribal Fusion VP Alistair Goodman has been named CEO of interactive media concern 1020 Placecast. “I think Tribal Fusion is a great company, but I had been there almost four years...
View ArticleClik here to view.
Msnbc.com Launches Self-Service Display Ads
ADOTAS – Msnbc.com has introduced a new self-service online display ad solution that’s targeted at mom-and-pop shops and mid-sized businesses on the local level. Advertising technology shop AdReady...
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